The conference website is starting to gear up as well, and has posted some short interviews with some of the speakers, including yours truly. They should give you a flavour of what to expect at the sessions, many of which I’m hoping to be able to attend as well.

I’d imagine planning the sessions is one of the harder jobs when organising a conference, making sure there isn’t too much overlap and the programme this year seems to have a good balance. Certainly I think there is only one overlap with a session I would like to see that I can’t attend, but that’s because I’m presenting at the same time.

Hope to see many of you there, and remember, and this is the most important thing of all.

Mine’s a Guinness!

I’ve recently been reminded of the value Twitter can have, and again it’s thanks to a conference, specifically a conference I DIDN’T attend.

Like most people, budgets are limited when it comes to training and conferences, so there are limits to those I and the rest of my team can attend. The value gained from attending conferences is something we’ve proven in the past, but it doesn’t quite stretch to flying across the pond to conferences like WritersUA (yet).

Previously that would mean relying on, perhaps, someone writing up their thoughts and posting them to a mailing list, maybe the conference website would have some useful information, or maybe you’d happen to know someone who had attended and they’d share their findings with you.

Blogs came along and changed that, making it much easier for anyone to post their thoughts and for anyone to read them.

But the real value is starting to be realised through Twitter. The “back-channel” chatter is becoming a key part of technical conferences, allowing attendees to share their views in real-time (or very shortly after the fact) and those instant discussions and sharing of ideas gives a good indication of the mood of the attendees of the conference at the time. These can then be complimented by extended ‘thought-pieces’ on blogs and suchlike, whilst retaining a bit of the buzz of the conference in real-time.

There are downsides to this (a recent conference displayed the Twitter hashtag feed behind the presenter which was a bad idea) but they aren’t the fault of Twitter.

Beyond conferences, Twitter continues to be useful to me, largely through people sharing links to useful websites, resources and articles*, as well as the more direct interactions, Q&A style.

It’s a brave new world, this social media lark but it really is making a difference. Why not join in?

* I use a service called ReadTwit which monitors my Twitter account for any posted links, I can monitor this service via RSS so I never miss a link (warning, if you follow hundreds of people, you will be overwhelmed by the number of links!)

Smart Authoring for a Smarter Planet
The keynote presentation by Peter Angelhides

Set the tone well for bigger thinking about our profession, broadening the scope to the world wide consumption of information and how it can be processed intelligently.

Information for your products is useful both for existing users and for future customers. Don’t lock it away, let Google find it and then follow the links back, find other sources, other places where conversations about your product are happening. Information allows this, product usage doesn’t.

Everybody’s (not) doing it: is it really OK to keep ignoring document users?
by David Farbey

“Documentation is an asynchronous conversation” – Ginny Redish (from her book)

Training are usually separate from Docs, suggest either moving Training (we have!) or requesting debriefs after training sessions.

“Developer Mirror” is all too common – aka The Curse of Knowledge (you forget how much you didn’t know, so presume everyone knows things you know).

“The conversation needs to be focussed on what both parties want to improve”.

If you can write an article, you can write anything
by Kim Schrantz-Berquist

Applying Journalism techniques to writing
Using “5Ws & 1H” (Who what when where why and how) forces specifics and may end up change the subject of what you are writing about.

Inverted Pyramid – get the 5Ws and 1H into the first paragraph, top loading the information.

Use the “Stop reading test” to determine if it is working. How far down the page can you stop and feel comfortable you know the 5Ws and 1H?

Google Earth help manual uses hourglass technique, toploads information, then has area for user to choose what to do next, then has more detail/facts.

Good way to present Support Notes?

www.how-to-write.org

Paths to success: Networking and Contributing
by Linda Urban

Build your network and Make a contribution – these are the strings and glue of being successful.

Connection with people, conversations are where it all happens.

Visual Attention: A psychologist’s perspective
by Dr Chris Atherton

Attentionomics. Gestalt.

Extraneous cognitive load so less is more (see Nurnberg Funnel on minimalism in documentation)

Magic number is 4 (recent studies show), not 7 plus/minus 2!

We have two parts to the brain, one deals with audio processing, one deals with visuals. Both work at the same time (which is why we enjoy videos/webcasts so much), but quickly max out when we are only processing one type of information (which is why reading is tiring).

Without Hot Air
by Niall Mansfield

Discussed how information was presented in the book (which outlines real solutions for combatting global warming).

Book is available through Creative Commons to download.
Drafts were posted to blog to drive discussion. Aim was to share the information as it was public spirited content.

The secrets of Telepathy
by Justin Collinge

A double session covering ways to to communicate better by understanding how other people process information.

Filtering in effect – aural vs visual – McGurk effect, video on YouTube.

Looked at a variey of filters (aka meta-programming) including Direction (away from vs towards), Relationship (similarities vs difficulties) and Frame of Reference (internal vs external).

Audience of documentation will cover all types, yet we usually only write for one. Taking a set of instructions; it’s usually aimed at completing something successfully, but what of the people who like comparisons, or who want to make sure that something DOESN’T happen (troubleshooting info?)

Similarites – 70% of people start with these, emphasise these first then cover differences

Can write opening sentences which cover differences & similiarities, and ‘towards’ and ‘away from’ views – this matches the inverted pyramid writing style.

Future Vision of Technical Communicators
by RJ Jacquez

“Social media has redefined communication”

What makes an experience engaging? Accessible, Collaborative, Compelling, Easy to use, Personalised, Responsive.

Build experiences that engage your audience

Digital users are here (Grown Up Digital by Don Tapscott)

Socialnomics by Erik Qualman

Social networks have overtaken pron as the number 1 industry online.

SideWiki – comment on ANY website, no opt out. The conversation is happening now, whether you like it or not.

I’ll post up specific notes tomorrow, but I wanted to touch on some of the themes that seemed to be driven out of most of the presentations I attended. Now at this point I should make a confession, it’s about the presentation I gave on the Thursday morning (the second day) of the conference.

My presentation had a theme, a single word that I was focussing on, so throughout the first day, in all the sessions I attended, I was listening out for that word. That word didn’t appear in one session, and I had to push to get the word out of another of the speakers (the last of the first day).

I claimed that word appeared in all of the sessions I attended, it didn’t. Now, as far as confessions go, it’s not exactly earth shattering news but it’s important to me that I let you all know because, as I said in my presentation, if you are blogging you need to be honest.

The word I was looking for throughout the first day was “conversation”, and I was pleasantly surprised when I heard it crop up in the later sessions of the second day and I admit I was quite pleased when the closing speaker, RJ Jacquez from Adobe both mentioned my presentation and had a similar view to mine.

As for the sessions I attended, I don’t think there was one where I didn’t learn anything, even though there were a couple where I was asked to facilitate when I probably would’ve ducked out to chat to some vendors. It’s good that the speakers, whether well versed in public speaking or complete amateurs (like me), seemed comfortable and relaxed and really engaged with their audience.

And that for me is a good way to sum up the entire conference. I shudder to think just how much hard work went into organising the conference but from the smaller touches (the goodies in the hotel room), to the softer, informal approach that Paul and Rachel embody so well, really made a difference.

Given that our profession is both broad and deep, it was great to have other aspects around the fringes covered as well (cognitive psychology anyone?). All in all I think there was something for everyone, and the benefits of being exposed to other niche areas really made the conference worthwhile.

If you are in the UK next year, if you work in a profession either directly related to, or relatively related to, technical communications then I’d urge you to consider coming along next year. For me the best thing I’ll take away from the conference is the continuing conversation that is happening about our profession.

* #tcuk09 was the hashtag for the conference

Don’t worry though, dear reader, you can view the presentation and read through some of my notes although without my dulcet tones you’ll only be getting half the ‘experience’ (the best half, granted).

Although there is a small chance my session will be recorded so you may yet be able to get the full experience, I’ll confirm that later though (and depends on whether it can be edited as well!).

Wish me luck!