“The time has come,” the Walrus said, “To talk of many things…”

It’s that time of year again, with the UA Conference currently underway (see what people are saying about it on Twitter) and the Technical Communication UK conference just around the corner.

We are lucky enough to be able to get to such events, even though we still need to pick and choose due to budget constraints and, once again, the multi-stream approach of TCUK makes it easier to justify. Looking at the programme for this year, there are always two sessions of interest, sometimes three.

As ever, and this is something I’ve commented on before, the benefits of attending conferences go above and beyond attendance at the sessions. The conversations over lunch, or dinner, or over a quick coffee between sessions make all the difference. Being able to bounce ideas off fellow professionals from different companies (working in different industries) gives you some unique views and solutions which you would struggle to get otherwise.

Add in the additional interaction via Twitter and conferences can become a mind-bogglingly fast-paced solution centre!

Of course implementing those solutions is a different challenge but I’ve yet to come away from a conference NOT feeling energised and ready to tackle things and, again, social media then helps extend those conversations.

Creating the business case for attending a conference is usually centred around the sessions, and what the value and benefits of attending will be to the company, but I think it’s also worth factoring in the availability of your peers as part of that discussion.

The attendance at last nights ISTC Area Group meeting in the West of Scotland was poor, and as it seems to fluctuate quite dramatically at times (we went from four people to ten and back again in the space of three meetings) I’m trying to figure out why.

Is it apathy? Laziness? Lack of awareness? Or perhaps people are unclear of the benefits of turning up?

If you are a member of the ISTC, and on the mailing list (or perhaps you are following the ISTC on Twitter?), then you will receive notifications of the area group meetings.

But what if you aren’t a member? How do we attract… scratch that, how do we FIND people who may want to attend? Where are all the technical communicators?

I wonder if more people get quicker benefit being part of online communities? If social media is part of the reason for the low attendance?

Last night was, despite the small number, useful. It always is in one way or another – I got some ideas to help me with my current recruitment drive – but perhaps, like all of these things, you have to turn up to get the benefit.

In the past some of us have contacted other “user groups” who may be interested from the likes of eLearning professionals and on the Adobe user forums. That accounts for the spike in attendance but I’m starting to wonder if there is just a general apathy about our profession (or about the professional world) at the moment.

I’m also very aware that the catchment area isn’t that large, but I know there are other technical authors, technical writers, technical communicators, and lots of other people in the local area who could benefit from attending. These people do exist, we just need to find a way to reach out to them and make sure they understand the benefits.

We have, in the past, considered running a specific session, with a guest speaker, so there is a definite agenda and perhaps that is more of what we need. Unfortunately it’s a bit of a Catch-22 scenario, we can’t (won’t) book speakers if hardly anyone is going to turn up!

It is a quandary for sure.

Why wouldn’t people want to go to the pub and have a chat with fellow professionals?