Whilst compiling my column for the ISTC newsletter this month (I offer a round up of the ‘best’ blog posts from the past month, hugely subjective I know) I was worried I’d skewed the resulting list of blog posts somewhat.

You see the team I’m part of are about to embark on a couple of brainstorming workshops to try and better improve the quality of our work and, lo and behold, it seems that there have been a few blog posts last month that feature, or discuss, how to be better, how to improve quality.

I scanned back through my Instapaper account (an excellent bookmarking/article reading facility) but it was true, it seemed that other people were thinking similar things at a similar time.

Coincidence? Perhaps, but this kind of thing seems to happen too often to be just that. I wonder if there is some sort of cycle involved here, and that the people who share their ideas on blogs are falling into a similar pattern.

Or perhaps that pattern already existed but it’s only becoming evident now as more and more people discuss and share ideas online?

Regardless, that sharing of ideas is hugely beneficial and reminds me that I really should do more of that here. Whilst no two situations, companies, or teams are the same, there is always a common level of information and experience from which we can all learn.

Whether it’s back to basics reminders, or more in-depth analysis of a specific issue, being able to tap into the collective mind of so many talented, intelligent and helpful people is something that is worth remembering.

We are all awesome.

The next ISTC technical communicators’ meeting in Glasgow will take place on Monday 21st February 2011, from 7.30 pm onwards. Come along to talk about latest news and trends in communication, or just to meet other communication professionals.

The event is free and open to anyone interested in technical communication, such as technical authors, information architects, internal communication professionals, report writers, marketing writers, web content writers and graphic designers.

Venue: Waxy O’Connors pub, 44 West George Street, Glasgow, G2 1DH. Please make your way to McTurk’s Room on the middle level.

Please forward this message on to your colleagues or anyone else who may be interested. For more information, contact westscotland_areagroup@istc.org.uk or visit http://istcwestofscotland.eventbrite.com/

Random thought: Has the rise of (talk of) emotional content (affective assistance) been driven by the concentration, over the last few years, on technological solutions?

Single sourcing, XML, DITA, DocBook, and all the rest have (rightly) taken our profession forward, so I guess it’s natural that the general trends, as well as refocussing on the content itself, are looking for how to better engage with a modern audience.

The evidence suggests that that modern audience is Facebooking, Twittering, and blogging, and wants content in easily digestable chunks.

That plays nicely into the hands of single sourcing (chunks) and the idea of emotional content through connecting to the user, using friendly language to make the content easily digestable.

So, if you’ve already got your technology sorted out, why aren’t you looking at how your content is presented?