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Role of Social Media

A few months ago I was approached to write a piece that would be featured in a special supplement for the ISTC Communicator magazine. The supplement, sponsored by Adobe, was to be titled “The role of social media in technical communication” and after my presentation on blogging at the Technical Communications conference last year, I was asked to expand on my thoughts about blogging.

There are three other articles in the supplement, all of which look at different ways we can leverage the advantages of social media within the realm of technical communications.

Noz Urbina of Mekon opens with his vision of how we can use social media to help users get the most out of products and services, David Farbey suggests some of the ways social media can help solve some of the problems we all face as technical communicators, and RJ Jaquez of Adobe looks at how using social media can (and should) change the role of the technical communicator within a company by offering a direct way to connect to customers.

It’s a fascinating read and you can download the entire supplement here.

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4 Responses to “Role of Social Media”

  1. A Super-Role for Technical Communicators? | one man writes
    16 April 2010 at 10:52

    [...] As I mentioned last month, Adobe sponsored a supplement for the ISTC Communicator magazine, in which four very handsome* and wonderfully talented** gentlemen put forth their ideas and thoughts on social media in various guises. [...]

  2. Sarah Maddox
    13 June 2010 at 05:51

    Hallo Gordon

    Thanks so much for posting this news and the download of the supplement. It’s awesome that the ISTC are so enthusiastic about this new type of writing.

    I gave a presentation recently at AODC 2010, on engaging readers in the documentation. I linked to your blog post as a reference. If you’re interested, you can see the slides and a summary on my blog now:

    Just a few days ago I gave a related presentation at the Atlassian Summit conference. I referred to your blog post in that talk too. The slides and video will be posted sometime soon on the Atlassian web site. I’ll blog about it when that happens.


  3. Gordon McLean
    14 June 2010 at 07:48

    Hey Sarah,

    Thanks for linking here, your presentation looks great.

  4. vinokoor (Gil Vinokoor)
    11 October 2010 at 07:55

    Twitter Comment

    Great PDF supplement by @onemanwrites on using #socialmedia for #techcomm [link to post]

    Posted using Chat Catcher

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