Comments on: Selling your services http://www.onemanwrites.co.uk/2007/06/28/selling-your-services/ musings on technical communications Tue, 07 Oct 2008 03:03:03 +0000 http://wordpress.org/?v=2.6.1 By: Mark M http://www.onemanwrites.co.uk/2007/06/28/selling-your-services/#comment-28 Mark M Wed, 04 Jul 2007 08:46:53 +0000 http://onemanwrites.co.uk/2007/06/28/selling-your-services/#comment-28 What's your team/department called? A descriptive name always helps. Tech Dox or Tech Comm stand out and are fairly descriptive. Intranet page? Standardised email signatures used by everyone in the team? What’s your team/department called? A descriptive name always helps. Tech Dox or Tech Comm stand out and are fairly descriptive. Intranet page? Standardised email signatures used by everyone in the team?

]]> By: Gordon McLean http://www.onemanwrites.co.uk/2007/06/28/selling-your-services/#comment-27 Gordon McLean Wed, 04 Jul 2007 08:29:25 +0000 http://onemanwrites.co.uk/2007/06/28/selling-your-services/#comment-27 As you rightly point out, the adage of "thinking outside the box" is worthwhile. Having just moved jobs I've found that teaming up with Product Management, and Marketing gives you an automatic 'shoo-in' to product strategy discusssions. Admittedly you need to have some valid points to bring to the discussion. I've been pondering the idea of 'marketing' my team internally, and anything that raises awareness of what we CAN do is always beneficial. As you rightly point out, the adage of “thinking outside the box” is worthwhile. Having just moved jobs I’ve found that teaming up with Product Management, and Marketing gives you an automatic ’shoo-in’ to product strategy discusssions. Admittedly you need to have some valid points to bring to the discussion.

I’ve been pondering the idea of ‘marketing’ my team internally, and anything that raises awareness of what we CAN do is always beneficial.

]]> By: Mark M http://www.onemanwrites.co.uk/2007/06/28/selling-your-services/#comment-26 Mark M Wed, 04 Jul 2007 07:36:24 +0000 http://onemanwrites.co.uk/2007/06/28/selling-your-services/#comment-26 Absolutely important to sell your work internally and to build your own profile *if you want to* move up the corporate ladder. It can be very rewarding to think about how tech dox fit in with the product and its marketing. For technological gadgets, technical manuals are increasingly relevant for pre-sales. Apple already have the iPhone manual up on their website; they realised this years ago. It's marketing in a different voice. Less pushy, more facts, but no less powerful for that. There's much more to fitting tech dox into the company than slapping the right logo on the front page of a manual. The tech dox / marketing link is obvious, but what about tech dox / recruitment or tech dox / corporate strategy? There are all sorts of angles you could consider, and just turning up and discussing that with the right key people will open opportunities to make your daily work more interesting and get you known in the company. The higher up you can go, the better. Absolutely important to sell your work internally and to build your own profile *if you want to* move up the corporate ladder. It can be very rewarding to think about how tech dox fit in with the product and its marketing. For technological gadgets, technical manuals are increasingly relevant for pre-sales. Apple already have the iPhone manual up on their website; they realised this years ago. It’s marketing in a different voice. Less pushy, more facts, but no less powerful for that. There’s much more to fitting tech dox into the company than slapping the right logo on the front page of a manual.

The tech dox / marketing link is obvious, but what about tech dox / recruitment or tech dox / corporate strategy? There are all sorts of angles you could consider, and just turning up and discussing that with the right key people will open opportunities to make your daily work more interesting and get you known in the company. The higher up you can go, the better.

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